Globally, viscose is the preferred fibre for non-woven applications. Its property of excellent absorbency coupled with very high moisture retention makes it the obvious choice where hygiene and softness are of utmost importance.

Birla Cellulose brings to Birla Purocel a hollow, chlorine-free, zinc-free and anti-bacterial fibre, which is environment friendly and is especially suited for non-woven applications like wipes, personal hygiene, baby care, sanitary items, medical and
household usages. Birla Purocel is a perfect fit based on naturalness, comfort, bio-degradability high absorbance and is in compliance with the highest hygiene standards of its various applications.

Personal care products such as facial wipes and sanitary napkins are manufactured with Birla Purocel on account of its high absorbency coupled with softness. Birla Purocel offers additional value proposition to these products.

Medical care products such as swabs, surgical sheets, aprons, face-masks and surgical gowns with Birla Purocel are popular.

Home care products such as kitchen wipes, bath mats, shopping bags and table linen with Birla Purocel have aesthetic appeal, absorbency and bio-degradability.