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Birla Excel - Easy
Luxury
Extremely rich garments will now be easy wash n wear, smooth
n supple, lustrous n colorful even after multiple washes,
crush free and extremely skin friendly- ensuring that you
enjoy nature’s luxuries tension free!
Welcome to the World of new Age luxuries!
Birla Excel is the third generation of
man-made cellulosic fibre. It is designed to satisfy the need
for a product that provides the comfort and luxury of a natural
fibre, with the engineered finish of a man-made fibre. It is
the only known standalone fibre, which is natural, ecofriendly,
with high strength, high absorbency, excellent feel and a brilliant
luster.
Birla Excel exhibits high strength and wet
modulus that can withstand rigorous processing. Fashion designers
and consumers swear on Birla Excel garments for its wonderful
lustre, fluid drape and luscious hand. Birla Excel is skin
friendly and permeates moisture to keep the wearer cool and
fresh always.
Birla Excel displays the following unique
attributes:
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Birla Excel fibre is the strongest
cellulose fibre known and is much stronger than cotton. |
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Birla Excel has a distinctive peach
skin and leathery feel. |
Birla Excel is the
fiber of the future as it:
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Has an elegant look |
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Feels super soft |
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Has tough tensile strength |
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Is very breathable |
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Retains colour |
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Has excellent sheen and drape |
Excel Denim Show in Bangalore on the
26th of March
Birla Cellulose and Arvind has come together
to lauch Excel Denims as an exclusive tie-up in India and
Internationally.
Denims which have typically been seen as a rugged wear, a
tough fabric gets a complete new value with Excel.
Excel Fibre comes with the values of strength combined with
the characteristic values of cellulose like softness , drape,
luster therefore making the denim soft, very comfortable,
drapy , lustrous while keeping the strength of denim intact.
Excel Denims will now be the first ever Women's Denims –
" Denim. Yet Feminine" – Denims now especially
made for women so that women will now no longer have to make
do with the rugged manly denims that was not meant for her.
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