The Birla Cellulose Promise

Look for the Birla Cellulose trust mark - Branding Programme that helps you recognise products made with our world-class fibres

Objective of the Birla Cellulose Branding Programme

The Birla Cellulose Branding Programme facilitates the ultimate consumer to understand the specific benefits of a unique product. They facilitate communication of our brand promise and promote brand recognition for the seller. They increase perceived benefits by the end user through association with Birla Cellulose.

Branding Programme Promise

Hangtags

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