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Birla Cellulose is a dynamic innovation-led
organization constantly upgrading nonwoven solutions to drive
an eco-friendly way of life
The communication proposition at IDEA 2010
– Birla Purocel Eco Triology
The trio innovations at Birla Cellulose
for nonwoven fibres that position BC as the dynamic process
company that drive advanced products and inspire the green
way of living.
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Birla Purocel Eco
Trilogy
Vitalized Processes. Advanced Fibres. Eco-living Inspired
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| Regular viscose for nonwovens |
Spunshades for nonwovens |
One step nonwovens |
Birla Purogreen
Purer, safer fibres
With pro-nature hygenic processes |
Birla Purocolor
Wider, vibrant palette
With advanced colour processing |
Birla Purocel PowerPlus
High strength products
With fast progressive methods |
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