Birla Cellulose and Arvind has come together to lauch Excel Denims as an exclusive tie-up in India and Internationally

Denims which have typically been seen as a rugged wear, a tough fabric gets a complete new value with Excel

Excel Fibre comes with the values of strength combined with the characteristic values of cellulose like softness , drape, luster therefore making the denim soft, very comfortable, drapy , lustrous while keeping the strength of denim intact

Excel Denims will now be the first ever Women’s Denims – “ Denim. Yet Feminine” – Denims now especially made for women so that women will now no longer have to make do with the rugged manly denims that was not meant for her

On March 26th , we launched it to the Indian denim trade (brands, retail, designers etc) in a spectacular show by Rajesh Pratap Singh

The launch focused on educating the trade of the fibre/ fabric values and also showcase variety of denim possibilities with Excel Denims