Domestic / international exhibitions - Birla Cellulose has been a regular participant at textile exhibitions on both the domestic and international forum Some exhibitions in which we have regularly showcased products are NIFT Delhi, Hemtextile - Mumbai and Frankfurt, Texworld Mumbai etc. The participation is aimed at:

	Showcasing products of accredited partner. This attempts to provide exposure to our partners and display their products to the industry.
	The exhibitions also act as a medium for percolation of the products of our partners through the value chain.
	Business Development and sharing of buyer requirements are an important information sharing need fulfilled by these exhibitions.

Seminars / conferences - As an industry leader, Birla Cellulose continuously participates in industry seminars. Birla Cellulose in the last two years has participated in seminars in the textile hubs of Tirupur, Surat, Bhiwandi, Bangladesh, Nepal etc. It has also been part of industry conferences such as The Technical Textile conference in Delhi. The participation involves:

	Sharing of technical know-how through lectures and demonstrations related to wet processing and other key processes. Overseas consultants are often engaged for knowledge transfer and sharing.
	New product information and knowledge is shared at textile hubs. These seminars often aim to increase awareness levels related to innovations available. Linkage of sampling with new product development is explored.

Buyer seller meet - Birla Cellulose hosts buyer-seller meets that act as a confluence grounds for industry participants. These meets are aimed at bringing together the various value chain partners and hence aiding industry growth.

Fashion shows - Birla Cellulose has hosted and sponsored various fashion shows with its co branding partners over the last years. The launch of its new fibres Birla Modal and Birla Excel have also been marked with fashion shows. These shows aim to exhibit the applications and key characteristics of Birla Cellulose products.