Birla Cellulose | Marketing &services

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Hangtags policy

	Hang tags facilitate the ultimate consumer to understand the specific benefits of a unique product
	They facilitate communication of brand promise and promote brand recognition for the seller
	They increase perceived benefits by end user through association with Birla Cellulose

Hang tags statement for Birla Celluose

Birla Viscose

	Birla Viscose — Everyday moment turns Glamorous

Click here for the tag

Birla Modal

	Birla Modal — Pure indulgence now in fabrics

Click here for the tag

Birla Excel

Birla HiModal

	Birla HiModal — Feather Light Softness

Click here for the tag

Hang tags promise

	A quality promise backed by adequate product testing and process perfection at value chain
	A marketing promise backed by promotion of the logo and its recognition
	A functional promise, backed by an experience of the particular benefit mentioned

Policy for Birla Cellulose tags

	A minimum content (case based) of Birla Cellulose should be in fabric / madeup / garments for flat woven and knitted goods.
	Spinning partners should maintain a register tallying party wise sale of Birla Cellulose yarns, fabrics and garments made thereof, and the destination of the produce, while disbursing tags to the value chain.
	Value Chain can also avail Birla Cellulose tags directly from Grasim, by furnishing sample of the finished product, with information on their raw material source, and product quality specifications, tallying quantity produced and the destination / buyer.
	Only first quality products, which satisfy threshold test values and checks on quality, would be allowed to carry a Birla Cellulose tag.

***Iillegal use of the brand would be liable for prosecution

For further details contact:
Mahuya Chaturvedi
mahuya.chaturvedi@adityabirla.com