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| INDEX participation
April 2011 Switzerland (Geneva) |
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Birla Cellulose, a world leader in cellulosic
fibres, participated in a large way in the recently concluded
INDEX 2011, presenting its innovative range of Eco Life fibres
– fibres made from pure nature, that enrich a wide range
of nonwoven fibres . These 100% natural based fibres, made from
the choicest of wood pulp, add the Nature’s Magic Touch
to nonwovens, making them softer, greener, gentler and more
skin friendly.
Birla Purocel, the specialized nonwoven
viscose
fibre offering of Birla Cellulose, is manufactured with a unique
ICU concept manufacturing that ensures highest levels of purity,
hygiene and safety. These unique properties make the fibre an
excellent ingredient for close to skin personal care applications
like skincare wipes, baby wipes, feminine hygiene, medical masks
and caps.
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A next generation advanced cellulosic
fibre, called Birla Excel , was another unique offering of Birla
Cellulose that combines the features of viscose and adds on
strength to them, making it suitable for industrial applications
as well. This
fibre sets new standards in eco-friendliness with a closed loop
manufacturing process that minimises byproducts. Birla Spunshades,
the coloured, dope dyed viscose fibre offering came as a new
innovation in coloured fibres, that are dyed
at the fibre stage itself, reducing dyeing costs down the value
chain. The fibre has 14 shades that find intense use in the
nonwovens sector.
At INDEX, one could witness this entire range of fibres at the
Birla Cellulose booth, and also experience how they make nonwovens
richer and greener.
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