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| Inter-textile-2011 Participation
in Shanghai |
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In the world’s
largest exhibition for Apparel and Fabrics, Birla Cellulose
showcased itself as the brand of fibres which is leading the
change in the apparel and fashion industry.
Birla Cellulose participated here with
its 5 key partners in the China market. The communication highlighted
BC’s specialty fibres- Birla Modal and Birla Excel, and
their unique values. Birla Modal, the Nature Soft fibre, creates
fabrics that are softer than skin, fine and delicate and sinfully
decadent inside out. Birla Excel is the high strength natural
fibre that redefines the quintessential classics, making them
greener, more environment friendly in today’s times. Be
it the classic black tuxedo or the little black dress or the
red carpet gown, this resilient wash and wear fabric inspires
splendid creations, making it a every designer’s must-have.
Birla Cellulose also participated
in the Inter-textile Seminar, discussing on the issue of “Viscose
Rayon - Current Global Scenario and Future Market Trends”.
The product presentation segment at Inter-textile featured a
presentation on our specialty fibre products and their key applications.
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