Reinforcing the leadership image for Birla Cellulose in a key domestic hub, and propagating major blends.

Communication approach
A large impact presence of Birla cellulose with emphasis on rich blends made with a combination of BC fibres with other common fibres – communicating "Nature's Richness" that comes from Birla fibres.

A special brochure designed especially for the exhibition to detail out the possible viscose blends, their advantages and applications.