Brand Objective
Introducing the entire range of Spunshades colours (36 shades) to be used for carpets.
Communication approach
Building on the theme of making homes vibrant with Birla Spounshades everbright colourfast shades.
Hence the Proposition:
| Birla Spunshades –"The Vibrant hues of Nature in your homes" |
Also highlighting the Birla Spunshades advantage in carpets:
1. High lustre
2. Superior Colour Fastness
3. Luxurious feel |
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