Brand Objective
Introducing the new range of fibre innovations from Birla Cellulose, and highlighting their values for home textile applications .
Communication approach
Owning a very high platform of the ultimate sensorial experience rendered by our exotic fibres.
Hence the Proposition:
| Indulge your senses |
- Forever Fresh Antibacterial Fibres for germ free living
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- Soothing Perfumed Fibres for Relaxed Feel
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- Lustrous Birla Excel with everlasting richness
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