Birla Cellulose Infashion, a trade show
co-created by BC and Images group received unparalleled participation
from 110 exhibitors and 15000+ visitors. The
overall look of Birla Cellulose in "In Fashion"
Section 1 of stall:
Showcase of Birla Cellulose Fibre Innovations (Birla Modal,
Birla Excel, Exotic Fibres)Central theme relating fibres to
fashion " Fibres that make fashion spin" ; Birla
Modal- Fashion now feels heavenly; Birla Excel- fashion is
now Carefree;
Section 2 of stall:
Trend Zone– " Trends Spun from Birla Cellulose
Fashion Fibres" Showcased the innovative fabric possibilities
with Birla Excel, Modal and ViscoseFour mood boards were created
to represent the application values of BC fibres.
- Women’s evening Gown – Mood
board theme – Red Carpet
- Men's evening Wear – Mood board
theme – Men of Honour
- Women's casual wear Knits – Mood
board Theme – Resort
- Home textiles – Mood board theme
– Emperor's Chaise
Section 3 of Stall:
FAITMA – Spunshades Colour Launch
The Spunshades Colour Wheel in the FAITMA
section. Each of the 26 colours represented in the colour
wheel. The first array showcases the fibres in 26 shades,
followed by the yarn, followed by the fabric and then the
number and name of the shade.
The Spunshades Colour Wheel in the FAITMA
section Each of the 26 colours represented in the colour wheel
The first array showcases the fibres in 26 shades, followed
by the yarn, followed by the fabric and then the number and
name of the shade
Birla
Cellulose Co-branding with FAITMA for dress pants
The Birla Cellulose Fashion show-
an extensive showcase of creations in BC fibres by eminent
designers
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