| Launching the new innovative fibre range and hence reinforcingthe largeness of Birla cellulose brand.
Communication approach
Launching the innovative Exotic Fibre Range- Antibacterial and Perfumed fibres and therefore communicating about the fact that these fibres enrich everyday living.
Organized by Ministry of textiles, this exhibition targeted the Ludhiana and Bhiwani hubs, and international buyers invited by the Government for Indian Textile Promotion.
Birla Cellulose awarded the "Gold Prize" by Ministry of Textiles, Govt of India for the Best Stall Design amongst 800 exhibitors.
|
