For us, Corporate Social Responsibility is not simply a term; it’s a part of our DNA. Since the early 1940s, we have been working towards the larger good of the society. Our founding father, Mr. G.D. Birla, believed in reaching out to every strata of the society. And since those days, the ideology of CSR is being followed diligently by our company.
As Mrs.Rajshree Birla, Hon. Chairperson of Aditya Birla Centre for Community Initiatives and Rural Development lays out the company’s vision for social development: "To actively contribute to the social and economic development of the communities in which we operate. In so doing, build a better, sustainable way of life for the weaker sections of society and raise the country's Human Development Index."
Each employee of Birla Cellulose is dedicated to doing his/her bit for the social cause. The organisation has been active in areas of women empowerment, education, healthcare and sustainable livelihood.
Birla Cellulose creates the highest quality, eco-friendly fibres in the world. We continually strive to improve our products and progress in ways that benefit our customers, consumers and the environment.
Green Chemistry, our patented unique viscose fibre manufacturing process, results in a 100% naturally-based fibre that is ideal for next-to-skin applications. Our range of spun-dyed viscose fibres are made with a technique that places colour pigments in the fibre itself, saving 30 litres of water for every meter of fabric processes.
At Birla Cellulose, we believe that there is always a better way – natural raw materials, green fibres and processes are just the beginning. Through research and innovation, we will continue to discover products and process that will drive the future of our industry.
We believe in credible sourcing of raw materials by encouraging scientifically raised plantations of high yield Eucalyptus trees on waste and fallow lands. Our efforts in developing plantations in Karantaka, India has led to the creation of 100,000 hectare of green coverage, as well as direct employment for over 100,000 people.
Both our products and our processes are eco-friendly. Once our products are used, they can be returned to nature without disturbing the ecological balance. Our manufacturing process is aligned to ensure minimum wastage and zero-toxicity.
We work towards conserving both land and water. Our fibres are made from Eucalyptus, which ensures that the same land area can produce 7 times the amount of fibre when compared to cotton. Also, our evolved manufacturing process help save up to 84 liters of water per kilogram of viscose.