With a growing demand for protection, innovations in mask are the need of the hour. As more and more people adopt masks as an essential need to stay protected today, the idea of wearing masks has been normalised in the consumers mind's Masks are not just a temporary covid-induced market, but a sign of greater change. Masks that not just protect, but that fit our requirement of day-to-day activities.
As wearing masks become the new norm as a must-have accessory, masks as a category bound for grow with a potential for many future applications.
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At Birla Cellulose we care for people and hence all our innovations are driven by consumer needs. Our unmatched global leadership and capability in terms of product and application development help us bring faster innovations.
Our dedicated scientists, R&D teams constantly work on developing innovative solutions at our research centers of excellence, to help improve people's life and enabling our partners to take these innovations to market.
Antimicrobial fibres by Birla Cellulose is another success which blends functionality with fashion.
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People have always dressed for the occasion, and now it's time they get to choose their masks the same way. Masks powered by Antimicrobial by Birla Cellulose, protects its users from bacteria and viruses, while also giving them all the comfort and protection needed to supplement their active lifestyle.
Let's treat our senior citizens and kids with a little more care, with Masks powered by Antimicrobial by Birla Cellulose. Not only does it protect users from a wide variety of bacteria and viruses, it also excels at keeping them comfortable all day long.
Let's make sweaty facemasks and constant irritation a thing of the past, with personal protection that's made to care. Masks powered by Antimicrobial by Birla Cellulose can be specially designed to fit the profile of everyday use and protect users from bacteria and viruses without compromising on comfort.
As part of LIVA Consumer Research conducted in May, 70% respondents showed affinity to adoption of masks as part of their wardrobe.
In terms of properties in fabric - antibacterial, odor resistance and quick drying are something's consumers look for
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The textile industry is gearing up and making variety of masks as people are increasingly becoming safety conscious and are seen wearing face masks as they step out. Already around 75 of our member companies have started mask manufacturing.
“While the production has been down by 30 to 35 per cent, the company is scaling up mask production and intends to produce and sell 40,000 masks in the next one quarter.”
“In the first instance there will be a huge surge in mask requirement across the world and If India was able to grab a major share of mask requirements then that would be additional revenue. If India was able to export 300 crore masks then it would fetch and export revenue of $1 billion.”
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