Hot Button Report

The Greenest Fibres

Our sustainable sourcing practices and commitment to conservation has earned us the top spot on Canopy Planet's ranking of the most sustainable global viscose producers!

shirt ranking

  • ABG

    30-35 buttons

  • 25-29 buttons

  • 20-24 buttons

  • 15-19 buttons

  • 10-14 buttons

  • 5-9 buttons

  • 0-4 buttons

  • newly engaged
    and acting

  • newly engaged
    / known risk

  • newly

  • not yet

Birla Cellulose Ranking:
No. of Buttons

Birla Cellulose is the first global viscose producer to receive a Dark Green Shirt ranking.

About Canopy's

Hot Button Report:

Every year, as a part of CanopyStyle initiative Canopy releases Hot Button Report which is highly anticipated by 320+ brands, retailers & fashion designers. It ranks world's largest viscose producers based on their progress & commitment on eliminating endangered forests from their supply chain.



Canopy is a not-for-profit environmental organization working towards forest conservation & sustainability. One of Canopy's flagship campaign is CanopyStyle initiative as a part of which Canopy partners with various viscose producers, fashion brands & designers to ensure that sustainable forestry is practiced for while making viscose based clothing.