We at Birla Cellulose are committed towards Responsible Fashion.
Every fibre manufactured by Birla Cellulose, is sourced from responsibly managed forests enabling full traceability of its journey from
‘Forest to Fashion’.

Presenting

GreenTrackTM

An end-to-end traceability solution by Birla Cellulose
powered by Blockchain Technology.

GreenTrackTM gives brands real-time access to the raw material journey at every stage of the production process across the complex textile value chain, which can be further extended to consumers through a simple QR code.

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GreenTrackTM ADVANTAGE

Raw-Material traceability from Forest to Fashion

Raw-Material
traceability from
Forest to Fashion

Raw-Material traceability from Forest to Fashion

Transparency
across the
supply chain

Raw-Material traceability from Forest to Fashion

Strengthen
sustainability
credentials

Raw-Material traceability from Forest to Fashion

Strengthen brand
and consumer
connect

Raw-Material traceability from Forest to Fashion

Supports
sustainable
sourcing

0+
brands and value chain partners onboarded
0+
MT of fibre tracked
0
Geographies served

HOW DOES IT WORK

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Value Chain Traceability
Value Chain Traceability GreenTrack

Live mapping of the material journey
from forest to fashion through every supply
chain node

Source verification
Source Verification through Molecular Tracer

Unique molecular additive inside the fibre for source verification at any stage – fibre, yarn, fabric & garment removes any possibility of counterfeit or dilution.

OUR TRACEABLE FIBERS

TRACE THE JOURNEY OF YOUR FIBRES
FROM FOREST TO FASHION

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